Corporate videos are a tool businesses use to convey a message, both internally and externally. When executed well, corporate video production can help raise brand awareness, build trust with employees or clients, and help companies stand out. Moffett Productions partners with brands to craft compelling visual stories and leave an impression on your audience. Here are some tips for creating engaging corporate videos and getting started on your production:
Make a Plan
A well-thought-out plan will create the script, set the filming location, prepare the production team, and more. Going into filming without a plan might result in the message getting lost and a less engaging final video. The planning process should involve deciding on a purpose and audience, determining a budget and timeline, and preparing outside resources. By the end of this step, everyone should know their responsibilities and the completion timeline.
Keep it Short
Short, focused videos often perform better than long, overly detailed ones. Keep your video concise while still getting the main message across. Longer videos may lose viewers, and statistics show the optimal time to keep viewers engaged is around two minutes, but even thirty seconds is sufficient. If your product or service has multiple marketing messages, creating a short video for each point can be more effective than one long video. Moffett Productions has several videos in our portfolio showing the power of short, direct messages.
Show, Don’t Tell
Visual media shows the nuances of a product or service in a way that written descriptions and still photos cannot. Adding a video to your advertising or marketing campaign helps grab the viewer’s attention and answer their questions about your product. Video demonstrations are also useful in the digital age when customers from different countries and languages are more likely to find your video. Corporate video production companies can help brainstorm ideas for showing your service in an eye-catching, memorable way.
Tell a Story
Engaging videos and messages tell a story. Emotionally engaging content prompts viewers to spend time on a product or service that aligns with their values. Testimonials from clients or employees add more support and trust to your message. Different types of videos, such as 3D animation, explainer videos, corporate videos, and more, will help convey a strong story. There are various methods to make content memorable, such as utilizing ethos or pathos.
Regardless of the product, service, or employee training video, a company video should be clear about its culture. Your story helps gain customer and employee trust and reassures them about your brand, not just the individual product. Keep any stories simple and short, allowing the viewer to reach their own conclusions.
Use Professionals
Engaging videos have high-quality production with professional lighting, clear audio, and smooth editing. Premium video adds to your message and helps convert viewers. Take the time to use a professional and experienced corporate video production company that has a complete team. Investing in experts like those at Moffett Productions means you’ll get a video that helps you reach your campaign goals and see a return on investment.
Corporate Video Production from Moffett Productions
Corporate videos are a storytelling tool that gets a message across quickly. Engaging videos can lead to conversions and brand awareness, resulting in loyal customers who are invested in the company story. Videos work well on their own and add an extra layer of communication to any marketing, advertising, or training. Moffett Productions creates powerful videos and believes in continually pushing the boundaries of creativity to raise the bar of corporate video production. Contact us to learn more about our work and how to start a project together.