Businesses use videos to market their company and products. To get professional-quality video, businesses should work with video production companies that have experience planning, shooting, and editing video media. Moffett Productions is a full-service video production company, and we will help businesses with their projects from start to finish. The first step is to plan the project, and here is how we do that:
Making a Plan
A key part of planning the project is understanding the objective and the intended audience of the video. Those details help us gauge the appropriate mood for the video. A script and storyboard are also necessary to guide the actual video shoot. Here is more detail about each of those steps:
Objective
Since there are various types of videos, businesses need to know their objective. Is the objective to explain complex ideas, introduce a new CEO, or train new employees? Knowing the objective helps video producers make the right kind of video to get the message across to the audience. Moffett Productions offers a variety of videos so businesses will be able to convey their message in a satisfactory way. Some videos we produce include corporate videos, commercials, 3D animations, and explainer videos.
A company that offers a product that needs to be assembled can use explainer videos to have a professional show the right way to assemble the product. The video production crew at Moffett Productions makes the video look professional, shows various angles so customers get a full view of the product, and captures clear audio of audible instructions.
Audience
The intended audience influences the tone and environment of the video. Business owners need to know who will most likely be viewing the video and think about what kind of video those people will be most receptive to watching. They should determine whether a serious tone is needed or if the atmosphere can be more relaxed and conversational.
A set with a white background can convey professionalism but if you are trying to capture the audience’s attention, that kind of environment may not be as effective. If the intended audience is new employees, a training video set in the actual workplace explaining more about the position may help new employees feel more prepared to start their new jobs. Moffett Productions discusses who the intended audience is with each company before we start production so we can determine the right set or location for the video. We offer studio and stage rentals so we can design something that fits the tone and environment for any video.
Script
Regardless of whether or not a video has any talking in it, all videos need to have a script. The script includes details of each scene such as camera angles, actor’s emotions, locations, and actions. It helps keep things in sequential order. With the script, the crew and talent (people on camera) can understand what they are doing each day and how to prepare for the shoot. Moffett Productions has experience writing scripts with or without dialogue. Our clients have the final say, but we do our best to make sure our scripts fit the video and meet client expectations.
Storyboard
The storyboard consists of graphic portrayals of each scene, including the camera angles and talent in the shots. Each panel tells the story of the scene and helps directors visualize the video from beginning to end. The storyboard and script work together to guide the director and crew through each scene so they can produce a cohesive message or story.
Work With Professionals for Your Video Production
Planning a video production may take several weeks. We aim to understand the objective and audience of the business so we can make a video that exceeds expectations. Once we finish planning, we shoot and edit the video before delivering the final product. Give us a call to discuss the details of your project.