3D animation can be customized to be useful in commercials, websites, and social media posts. The team at Moffet Productions, a video production company, designs and implements 3D animation in corporate and creative projects. Here are some ways 3D animation is used to improve videos:
Explain Complicated Ideas
3D animations offer a simple method of clarifying complex topics when a written summary might be too complicated. Graphics can minimize confusion, be read quickly, and reach broader audiences. Increasing your video’s comprehensibility may also leave your clients more satisfied with your customer service or better helped by your instructional materials. When used for marketing, easily understood content can improve your reach by making your campaign more accessible. At Moffet Productions, one of the formats we specialize in is the “explainer video.” Our creative professionals utilize design graphics to maximize the clarity of communication.
Show Brand Identity
Our 3D animations can be customized to match your organization’s branding and design guidelines. Using detailed graphics demonstrates your company’s culture, values, and aesthetics. The audience will understand your values and product services. Tailored animation also makes content immediately identifiable as yours. By highlighting your brand and differentiations, you set your services or products apart from your competitors. An identifiable, well-executed aesthetic can help build a brand, which increases the effectiveness of marketing initiatives.
Offer a Virtual Showroom
When you want to educate consumers about a product, 3D animations allow your website to act as a showroom. Our production team designs videos to show your products in ways that would be difficult in a physical space. Animations like exploded views show how separate parts interact, and 360-degree rotations reveal hidden sections of the product. Animation explains the mechanisms of a product by showing its processes, and it can highlight what differentiates your model from your competition. A digital showroom never closes and has the advantage of being available in any location. This is helpful to online businesses because customers can interact with the product on their own time.
Make Video Productions Shareable
Many of the most popular social media apps highlight video content. Eye-catching 3D animations may be more likely to gain traction with your audience, making it easier for your content to be shared. This can translate to more successful marketing programs, a broader reach, and increased potential for your content to go viral.
Adding animation to your pages could also broaden your platform’s visibility to potential customers. Search engines tend to rank pages with helpful information higher on search results, and their algorithms can review your videos to be useful content. You can capitalize on that increased visibility by including 3D content tailored to your audience, encouraging engagement, and improving user experiences.
Build With Creative Professionals
Our team creates video content using a collaborative process. Our production crew uses your goals and designs to strategize, script, animate, and deliver your content in a format optimized for your medium. Contact Moffett Productions to create persuasive 3D animations supported by twenty years of video production experience.