Corporate video is used for internal and external purposes, such as onboarding, company training, marketing, or advertising. Moffett Productions provides a thorough and defined corporate video production process to deliver branded content for your company. Here is more information about what is involved in shooting a corporate video that resonates with your audience:
Pre-Production
Before filming begins, our team helps define a concept, goal, and plan. A key part of pre-production involves setting a goal about what the final video should accomplish. This phase includes creative decisions and logistical preparation like scheduling staff and gathering props or costumes for filming day.
Goal Setting
The final goal of your corporate video production could be converting leads, promoting a new product, providing service information, or informing employees about company policy. Setting the goal helps give direction to the artistic choices for the script. A goal also guides the audience and tone of the video.
Concept Creation
Your video concept should determine the scale and detail needed for the shoot. An informational video for onboarding or training may only need one actor, whereas an advertising video might involve a set, costumes, and multiple actors. The team at Moffett Productions works closely with you to craft a compelling concept that meets your needs.
Script Writing
Every type of video—advertising, training, interviews, or animated—needs a script. Professional screenwriters work with you to create a short, interesting video that conveys your message. Some scripts are more involved with dialogue and action cues. Some videos for interviews or office tours are simpler with basic scene descriptions and a shot list.
Production
Video shoots are often long and require a complete video crew, actors, and assistants. Stakeholders from the company may also be on set. A smooth video shoot comes from weeks of pre-production and clear communication between the company and the production team.
Equipment Setup
Professional video shoots involve audio, lighting, and filming equipment. Any props and set design are set up and tested before production. Equipment is adjusted so every shot feels consistent for each scene.
Filming
Most scenes require multiple takes, with the director providing notes on blocking and dialogue delivery in between. B-roll is captured and the best takes from the shoot are marked to expedite through to the editing process. Moffett Productions uses state-of-the-art equipment and our skilled crew to bring your company’s corporate video vision to life.
Post-Production
A video editor chooses the best shots, adds music, and inserts graphics to accomplish your goals. Re-recording and syncing dialogue may be necessary. Once the finishing touches are complete, the video is delivered. If our clients are not satisfied with the results, we make sure to make any adjustments until the video meets your needs.
Choosing Corporate Video Production
Professional corporate video production is a great way to tell your company story and visually showcase what you have to offer. Moffett Production is a video and multimedia production company specializing in crafting compelling stories. Learn more about how our services can accelerate your company’s goals by contacting us today.