Effective video marketing efforts are tailored to appeal to the audience’s values and preferences. At Moffett Productions, we have over 30 years of experience helping companies reach their desired audience through high-quality audio and video content. Here are four tips for targeting your audience with corporate video production services:
1. Research the Audience
Before we begin a new project, we meet with the client to discuss their goals and audience profile. Some clients bring in a fully developed audience profile and video plan, including who their customers are and how they want to reach them. If you aren’t sure what type of video content you want to make or how it will impact your audience, we will conduct research. This will help you identify themes and ideas that resonate with your customers.
Our team at Moffett Productions will research your brand’s core audience to determine which values, keywords, and trends they might want to see in a video. Before proceeding with the project, we will present our findings and video production plans. This lets you give us insights and adjust the plan to make the content more relevant to your audience.
2. Include Company Values
Including your company’s and customers’ values in marketing video content allows viewers to develop a connection to your brand. Your company’s values are likely aligned with the values of your target audience. We’ll be able to help you state them clearly to build loyalty and trust within your customer base. Include keywords and phrases that support your values and communicate your priorities to your customers.
If your company’s top values are style and aesthetics, ask your corporate video production team to include trending colors, editing techniques, and language. If you are a traditional company that values timelessness and reliability, a video with clear, calm language and shots of customer interactions or company property establishes brand credibility. Our production team will collaborate with you to determine how best to communicate your company’s values to your audience.
3. Add Facts and Details
Marketing based on facts and details about your company helps you come across as trustworthy and reliable. This may encourage viewers to interact with your brand and return to it for their future needs. Include details about your services or products that your audience may not be aware of upon first glance or interaction with your company. Support this information with specific dates, statistics, and research relevant to your company and audience. Credible data and sources may build customers’ trust in your brand. Our team can add on-screen text and graphics to your video to help make these ideas more clear.
4. Use Emotions
Impactful video content includes statements and imagery that resonate with viewers emotionally. This helps your audience feel seen and understood, building a connection that could increase brand engagement and commitment. Emotion-based content should be subtle to keep viewers from becoming overwhelmed or distracted from the video’s main points. Showing how your company solves a common problem for the audience may help them feel more connected to your brand. Use product demonstrations or show examples of how your services have enhanced an individual’s experience or another business’s operations.
Appealing to the audience’s emotions with different types of background music and scriptwriting is an effective way to create more brand engagement. The music and language in your videos can be cheerful and motivational to inspire action in your audience. We will help you create a script and select music that aligns with your goals for the video content.
Explore Our Corporate Video Production Services
A corporate video production team like Moffett Productions can help your brand increase its connection to its audience. This will build brand awareness and loyalty. Our video content is high-quality, with clear visuals and audio. We involve our clients in each step of the production process, from idea conception and script development to filming and post-production adjustments. Our finalized products are compatible with websites and social media platforms to boost accessibility and engagement. Contact our team today to learn more about creating your next corporate video project.