Corporate video production involves creating content specifically tailored for your business or organization. These videos serve various purposes, including communication, training, and branding. Whether you need to film content for a marketing campaign or train staff on a new process, you can work with our Moffett Productions team to execute your vision. Here are three things to know about producing a corporate video with us:
1. Purpose and Type
When producing a corporate video, knowing the purpose of your content can help you choose a film type that suits your goals. Moffett Productions offers several types of corporate videos, including process, product, and training videos. Here is some information about each of these categories:
Process Videos
Process videos document and explain the steps involved in creating a product, delivering a service, or completing a specific business process. They help educate the audience while showcasing the company’s expertise and promoting transparency. Our team uses these videos to explain what customers can expect when working with your business.
Product Videos
Product videos showcase a product’s features, benefits, and uses. They may serve several purposes, including attracting potential customers, educating current users, and increasing overall sales. Depending on the complexity of the product and the intended audience, product videos range from brief overviews to detailed demonstrations. We help customize the content to meet your target audience’s needs and preferences.
Training Videos
Training videos offer a visual and engaging way to deliver instructions to employees or customers. They may be used to onboard new hires, provide ongoing education, and promote compliance with company regulations. Our team aims to create training videos that convey your point thoroughly while maintaining the viewer’s interest and attention.
2. Process
Once you’ve established your video’s purpose and chosen a film type, you can begin production. Our corporate video production process involves planning, shooting, editing, and delivery. The planning phase helps us make sure we fully understand your vision. It allows us to create a script, choose a location, and incorporate key elements that match your objectives. If your company wants to highlight the stages of its manufacturing process, we could plan to film at your state-of-the-art facility and include interviews with lead staff members.
During shooting, our team executes each detail outlined in the planning phase, from the equipment to the shot list. This phase includes the actual filming process, where our experienced production team captures footage according to the script. It also involves making sure the lighting, sound, and visuals are high-quality and accurately portray your vision.
Editing and delivery are the final stages of production. Our editors will review the recorded footage to select the best shots and interviews for the final video. We then organize the footage to create a compelling narrative and enhance the audio, colors, or visual effects to improve the video’s overall look and feel. Once you have given us your feedback and approval, we can finalize the video and format it to match your chosen distribution method. We can also provide you with the rest of your raw footage, giving you access to everything we filmed throughout the project.
3. Involvement
At Moffett Productions, we follow a guided project management approach that enables you to tailor your level of involvement. Our creative team has a series of checkpoints in place to help make sure the project is coming together as planned, keeping you informed at every stage. We are prepared to work with you during each step and will fully incorporate your input before advancing. If you prefer to simplify your level of involvement, we also offer graphic and stock video commercials. These videos use motion graphics and stock imagery to produce corporate advertisements quickly while still matching your brand requirements. They can be a suitable choice if you’re looking to advertise your brand while maintaining a smaller workload.
Corporate Video Production With Moffett Productions
Corporate video production is a straightforward process with our in-house team at Moffett Productions. We can help you create professional and purposeful content suited for social media, sales, internal training, and more. Contact us today to discuss your goals and start creating customized content for your brand.