A video’s production is the entire process from concept to finished product. It encompasses conceptualizing during pre-production, managing actors and equipment during filming, and extensive editing during post-production. At Moffet Productions, we offer a collaborative process. Here’s what to expect when working with our video production company:
1. Plan
In the planning or pre-production phase, Moffet Productions staff works with you to determine the basics of your video. We define your audience, the video’s objectives, and the intended message. This allows us to create a video that meets your expectations and vision. As part of this process, the producers will help determine which type of video best suits your needs. Types of videos we make include:
- Explainer Videos – outline a procedure in an easy-to-understand format
- Corporate Videos – introduce company values and members of the leadership team
- Commercials – sell a product or service to potential customers
- 3D animations – offer detailed views of products from multiple angles
Many clients may come with a ready script, but our production team has experience drafting custom content and can collaborate to craft a narrative for your project. The producers then use it to create a storyboard, a document that shows every proposed shot in pictures. At the end of pre-production, you’ll have a schedule, budget, and a detailed plan for filming your content. This step can take anywhere from one to two weeks.
2. Shoot
During the production phase, when content is filmed, our team uses the storyboard to shoot your video. The length and workflow of the production phase are tailored to meet your project’s specifications. If you require multiple videos, they’ll be shot on the same day to minimize costs, and interviews will be performed by our producers, who have been trained to help and encourage subjects to be at ease when filming.
Depending on the type of video, production may take place over one or two days. If project goals or script changes are made during the process, filming new content after production ends could require scheduling more shoot time. This also allows enough footage to be taken. It may also include scenes being shot several times at different angles, reproducing establishing shots using different setups, or the crew recording the entire length of interviews. This coverage helps give you more options and minimize reshoots.
3. Edit
Editing, or the post-production phase, involves choosing which footage from the production phase is best suited for your final product. Our editors find and select the material based on factors like lighting, staging, and actor performance. The chosen clips are trimmed for length and spliced into a single video. Sound and visual effects are applied, including music tracks, voiceovers, graphics, and scene transitions. The editing process generally takes about one week.
4. Deliver
Moffet Production’s schedule includes an additional phase after regular production ends. The edited product is delivered to you for review, and if you are not satisfied with your video, you are allowed time to request revisions. The feedback phase is usually scheduled to last about one week and signals the end of the video production process.
Your finalized video can be delivered in many formats—our editors optimize every project for its intended medium. We’ve produced content for commercials, documentaries, web pages, social media, and creative projects and can match the delivery of your video with its intended audience.
Collaborate With a Video Production Company
At Moffet Productions, we customize each video’s production phases to the client’s needs and timeline. Some projects have been completed in as little as 24 hours, and most are completed in less than 60 days. Contact our video production company to begin sharing your message today.